Portfolio

Use Case

Research

Wire frame

UserFlow

User Persona

UI/UX Design

NIFTY Restaurant is an ultimate dining destination. Where you can explore tantalizing menu and reserve your table with ease. And indulge in an unforgettable culinary experience.

Project Overview

The Nifty Restaurant website aims to provide an inviting and seamless online platform for patrons to explore the restaurant's offerings, peruse the menu, and conveniently book tables for an exceptional dining experience. This project aims to enhance customer engagement, streamline reservations, and showcase the culinary delights of the establishment.

My Role

Problem statement

Limited Visibility: Absence from the online space restricts the restaurant's visibility, making it challenging for potential customers to discover its offerings, location, and menu details.

Manual Reservation Handling: The absence of an online booking system may lead to inefficiencies in managing table reservations, relying solely on phone calls or walk-in customers. This can result in missed reservations, overbooking, or under utilization of seating capacity.

Limited Visibility: Develop a visually appealing website showcasing the restaurant's ambiance, menu, and location. Implement search engine optimization (SEO) strategies to improve online visibility and rankings on search engines like Google.

Manual Reservation Handling: Introduce an online reservation system on the website, allowing customers to book tables conveniently. Implement a user-friendly interface with real-time availability updates and confirmation emails upon booking.

Qualitative and Quantitative Research

User Research

User research involves studying and understanding the user behaviours, needs, references, and motivations of users to design products or services that cater to their requirements effectively.

Key components of user research include

Understanding user behavior

Identifying user needs

Creating user personas

Usability Testing

Iterative Improvement

Validation and verification

✨✨I've employed a dual-pronged research approach encompassing both qualitative and quantitative analyses. Through qualitative analysis, I conducted in-depth interviews with 15 individuals passionate about discovering new dining experiences, aiming to grasp and address their unique frustrations. Additionally, the quantitative analysis involved surveying a cohort of 20 respondents, allowing for a broader perspective and statistical insights into their preferences.

What is your age?

What is your gender?

Your Occupation?

How frequently do you dine out?

Do you typically prefer formal dining or casual dining experiences?

What sources do you use to find new restaurants to try?

What makes you revisit the hotel?

What factors influence your decision when choosing a restaurant?

Description

Project schedule

Empathy Map

Says

I'm craving something spicy tonight.

Is this dish suitable for vegetarians?

I've been waiting for our table for quite a while.

I'm not sure what to order; everything looks delicious!

Could we get separate checks, please?

This place has an amazing ambiance!

Pains

Long wait times for a table

Limited menu options]

Confusing or unclear menu descriptions

Inattentive service, mistakes in orders, or delays in food delivery.

Uncomfortable seating or a noisy environment

Doing

Checks the menu thoroughly.

Engages in conversation with dining companions

Takes photos of the food or restaurant ambiance to share on social media.

Checks reviews or ratings on a mobile app before choosing a restaurant.

Waits patiently or checks their watch if there's a delay in service or receiving the order.

Leaves feedback or reviews on online platforms after the dining experience.

Gains

Discovering new and unique flavors or dishes that become personal favorites.

Enjoying exceptional service

Finding a restaurant that caters to specific dietary needs with a variety of options.

Experiencing a cozy ambiance and comfortable seating that enhances the meal.

Receiving personalized recommendations from the staff based on preferences.

Thinks

I hope the wait for our table won't be too long.

I'm curious about the chef's special; I wonder what it tastes like.

I hope there are options for gluten-free dishes.

I want to impress my date with a unique dining experience.

I'm concerned about the service; I hope they're attentive.

I'm in the mood for comfort food tonight.

Charity

Charity is a 24 year old lady. She is classy and she likes to sample new restaurants. Her Joy is when she samples a new restaurant. She also likes yo dine often outside. She would like to experience smooth restaurants websites and be able to book online

Age:

Occupation:

Location:

Employed

Nairobi

Charity’s Goals

Exceptional dining experience

Convenience

Quality Food and Beverages

Personalization

Access to information

Social Experience

Charity’s Motivation

Culinary Exploration

Social Interaction

Celebration and Enjoyment

Status and Experience

Charity’s Everyday activities

On my normal day I wake up at 5.00am and go to work after work I might decide to go and experience a new restaurant or go home and have my favorite tv show

Charity’s best quote

“One cannot think well, love well, sleep well, if one has not dined well”

Charity’s Challenges

Long Wait Times

Poor service

Inconsistent Food Quality

Limited Menu Options

Billing and Payment Problems

Meet The Users

In the pursuit of wire frames, I always take the time to step into the shoes of the humans who will be using the product I am to design

User stories Scenarios and task flows helped me prepare for the wire framing process.

User Persona

User Flow

My goal in designing this project was to enhance the customer experience at Nifty Restaurants, streamline the table booking process, and provide online access to the menu. I began by conceptualizing the flow of the design.