Role
UI/Ux Designer
Wing World
Course project
Welcome to WingWorld where every bite is a celebration of flavour! At Wing World we are passionate about one thing: Wings.
Welcome to WingWorld where every bite is a celebration of flavour! At Wing World we are passionate about one thing: Wings.
Project Overview
Project Overview
In today's hustle, many busy professionals and students struggle to cook healthy meals. Culinary skills are lacking, leading to unsatisfying food experiences. Complex ordering and poor delivery from restaurants compound the issue, resulting in compromised choices.
My role
UX/UI Designer
Tools used
Figma, Google forms, Google slides
The problem
In today's rush, busy professionals and students struggle with cooking and eating healthily. Culinary skills are lacking, leading to unsatisfying meals. Complex restaurant orders and poor delivery add to the issue, resulting in compromised choices.
The primary objective involves creating a visually appealing application for Wing world restaurant, facilitating seamless ordering of wholesome meals delivered directly to users' doorsteps.
The goal
The scope of work
Research, UX/UI Design, Usability testing, Interaction Design, Design System. I used the 5 stages design thinking frame work.
Conduct research to understand potential users.
Combine all research and identify the key problem.
Generate a range of creative ideas.
Build realistic representation of ideas.
Tested with users, modify and implement.
Empathize
Ideate
Understand
Define
Prototype
Design Process
Design Process
In today's hustle, many busy professionals and students struggle to cook healthy meals. Culinary skills are lacking, leading to unsatisfying food experiences. Complex ordering and poor delivery from restaurants compound the issue, resulting in compromised choices.
Underdtanding the user
User Research Summary
To gain a thorough understanding of user needs and concerns, I conducted primary and secondary research involving interviews and surveys. This inclusive approach encompassed participants from varied backgrounds. Additionally, I analyzed existing systems through competitive research. This process led to the creation of a persona, a problem statement, and a user journey map based on insights from interviews.
Underdtanding the user
Pain Points
To gain a thorough understanding of user needs and concerns, I conducted primary and secondary research involving interviews and surveys. This inclusive approach encompassed participants from varied backgrounds. Additionally, I analyzed existing systems through competitive research. This process led to the creation of a persona, a problem statement, and a user journey map based on insights from interviews.
Slow service
1
Slow service is when a customer order and the food takes hours to be delivered.
Confusing Navigation
2
When a customer gets confused when navigating to the website.
Inaccurate Order
4
Restaurant delivering wrong order to the customer.
Poor Communication
3
Some users get pissed off when there is no good communication and that makes it hard for customer to get what they needed.
Underdtanding the user
User Personas
To gain a thorough understanding of user needs and concerns, I conducted primary and secondary research involving interviews and surveys. This inclusive approach encompassed participants from varied backgrounds. Additionally,
Bio:
● She is a 26 year’s old small business Owner.
● She is very hardworking girl
● She works and at the same time she is doing a master’s degree
● She started her business while she was in college
● Outside work she likes to party with her friends.
● She is too busy for her to have time to cook for herself.
● She prefers ordering food online.
Emmah Makalo
Age : 26
Occupation :
Business Owner
Family : Single
Location : Nairobi
No life situation can prevent me from enjoying my meals.
Motivations
Ease
Price
Comfort
Flexibility
Preferred Medium
Phone
Computer
Frustration:
She is too busy for her to have time to cook for herself.
She faces slow serving when she orders online
She has experienced poor communication where people lack good customer service
Goals:
She prefers ordering food online.
To be able to order and food gets delivered quickly.
She would like to experience good customer service.
Underdtanding the user
User Personas
To gain a thorough understanding of user needs and concerns, I conducted primary and secondary research involving interviews and surveys. This inclusive approach encompassed participants from varied backgrounds. Additionally,
Bio:
● He is a 40 year’s office Administrator.
● He has been an office administrator for 20 years.
● He likes being indoors watching his favorite shows.
● He is an introvert.
● He is single.
● He doesn’t like cooking he prefers ordering from online.
Nelson
Age : 40
Occupation :
Office administator
Family : Single
Location : Nairobi
Frustration:
He doesn’t like cooking
He faces slow serving when she orders online
No life situation can prevent me from enjoying my meals.
Goals:
Prefers ordering online.
To be able to order and food gets delivered quickly.
Motivations
Ease
Price
Comfort
Flexibility
Preferred Medium
Phone
Computer
Strategy
The website needs the user to
User Needs
● Find out if the restaurant delivers to their area
● Order food online
● Add food to cart
● View menu
● Find out the opening hours and closing hours of the restaurant
● Follow up the order
● Be able to order same mean again without going back to search for food
Client Needs
The website needs the client to
● To sell food online that will be delivered
● Provide a system for order customization
● To be able to track food orders
● Provide menu to customers
● Give people history of what they have ordered before
● Give customer option to add food to cart before ordering
Underdtanding the user
Information Architecture
To gain a thorough understanding of user needs and concerns, I conducted primary and secondary research involving interviews and surveys. This inclusive approach encompassed participants from varied backgrounds. Additionally,
Underdtanding the user
User Empathy map
I draw a user story to define the needs, goals, and behaviors of my target users which helped me provide a clear understanding of my target user requirements and guide the design process by focusing on the user's perspective.
Personality and Attitude
overachiever
Perfectionists
Workaholics
Attention to details
Professional
Values
Healthy habits
Leisure activities
Professional development
Social Interactions
Technology us
Lifestyle
Integrity
Excellence
Work -life balance
Accountability
Adaptability
Underdtanding the user
Learnings & Future Iteration
Underdtanding the user
Thank you for Reading!!
Lessons Learned
Prioritize Simplicity and Clarity: Keep the ordering process simple and straightforward, both in-store and online, to minimize user confusion and frustration. Clear menus, intuitive interfaces, and easy customization options can enhance the user experience.
Next Steps
Implement Changes: Begin implementing changes based on the action plan, starting with initiatives that can be quickly executed and have a significant impact on improving the user experience. This might involve updating processes, enhancing technology infrastructure, providing staff training, or refining marketing strategies.
Comprehending the patron
Hi-fi Mockups
To gain a thorough understanding of user needs and concerns, I conducted primary and secondary research involving interviews and surveys. This inclusive approach encompassed participants from varied backgrounds. Additionally,
