USE CASE
Aqua Flow (SaaS Product)
Duration(4 months)
Project overview
I joined Tajilabs in a time when they needed a UI/UX Designer for their company to do research and design the final look of the product. I was tasked with designing a courier App and Dashboard to track the delivery and company activities and growth. I led the design process for Aqua Flow from start to finish.
Aqua Flow aims to revolutionize the water industry by providing an all-in-one solution that caters to both customer convenience and operational efficiency. With its robust feature set and user-centric design, Aqua Flow is the ultimate tool for the company.
Problem Statement
Couriers for this company face significant challenges in obtaining delivery signatures and efficiently tracking their deliveries. These issues lead to delays, customer dissatisfaction, and increased operational costs.
The company had a hard time tracking purchases and also the profits and losses made.
Solution
Developing a saas app that effortlessly captures delivery signatures and offers real-time tracking of deliveries. Additionally, creating a comprehensive dashboard for administrators to monitor records, purchases, profits, and losses, ensuring seamless oversight and efficient management.
My Team
My Role
Led the whole design process from research to implementation.
Responsible for research, design and testing
I worked with a great team to bring out the best product.
Front-end Developer
Back-end Developer
Project Manager
Finance analyst
DevOps Engineer
Tools Used
Figma
Maze
Whimsical
User Testing
Google Forms
Design Process
User Interviews
Involving the user during development decisions is crucial in a user-centred design process. By conducting user interviews, I was not only able to gain insights into the needs and wants of users but also become more familiar with their struggles.
I interviewed 3 of the delivery people to see what challenges they get.
User Research
user Persona
Information Architecture
Sketches
Wireframes
User Testing
Difficulty in Obtaining Delivery Signatures
Existing methods for capturing signatures are unreliable and cumbersome to use.
Tracking Delivery Records
It is hard for a courier to track delivery which are done and waiting to be done.
Overload
Having a lot of deliveries it is hard to keep track of all of them hence there is a need to check which deliveries to be done
Lack of Support and Resources
Lack of necessary tools or resources, such as proper navigation systems, package scanners, or handling equipment.
Key Findings and Pain Points
User Persona
User personas help designers, developers, and stakeholders understand the users' needs, experiences, behaviors, and goals. This understanding guides design and development decisions to ensure that the final product meets the actual needs of its users.
About
Name : Daniel Wanoni
Gender : Male
Occupation: Courier
Age: 33 Yeas
Status: Married
Location: Nairobi
Technology
Smart Phone
Vehicle
User Story
Daniel has been working as a delivery driver for over three years, initially starting with food delivery apps and later expanding to water delivery services.
He values flexibility in his job, as it allows him to balance work with personal interests like outdoor activities and spending time with friends.
He owns a reliable mid-sized sedan, which he uses for all his delivery jobs. He is conscious of the wear and tear on his vehicle, as maintenance costs come out of his pocket.
Goals
Maximize Earnings
Work-Life Balance
Efficient Deliveries
Minimize Stress
Information Architecture
Creating a user flow to help show how the couriers will be interacting with the application
Mobile Application
Splash Screen
View Summary
Get started
Login
Create an Account
Register mode of transport
Add Delivery
Do you have an account?
Is your mode of Transport registered?
Yes
Yes
NO
NO
LO-FI Wireframes
Dashboard
Mobile Application
User Testing
We assigned 5 users to test our prototype and it was done individually and remotely to see their true reaction and also how they navigated through the prototype. We had two admins to test the dashboard and three couriers to test the app
Task Assigned
Dashboard
Signup/Login
view the shipment summary
View Analytics
Read the graph
Mobile App
sign up/ login
Choose a ride
add a shipment
capture the signature
Improvements
Clear show of analytics after clicking the graph in Dashboard
Color contrast both in Dashboard and mobile app
Clear completed or in process
Feed Back
Simple and clean
Easy to navigate
The design is talking about the brand
HI-FI Wireframes
Dashboard
Mobile Application
Previous
Next
Tracking Home workout app
designed to enhance user engagement and efficiency, with an expected 40% improvement in navigation and meal selection time.
INKWEL (B2C Product)
40% improvement in navigation efficiency and user engagement through user-centered solutions